Brendon Hansford on a hazy film stage in violet light

Hong Kong/Dubai/London

Brendon Hansford

Film Director, Choreographer & Creative Director

Selected work
Sam Smith✦David Guetta✦Rod Stewart✦Normani✦Bebe Rexha✦FIFA✦Rick Astley✦Amazon✦Nissan✦Atlantis The Royal✦Louvre Abu Dhabi✦Expo 2020 Dubai✦Renault✦Panasonic✦BBC✦ITV Royal Variety✦

01 / Philosophy

I started as a dancer. Now I direct the camera the way I used to direct bodies. Every frame has a rhythm, every cut is a count, and every story moves.

02 / Selected work

Selected
work

Swipe, click the arrows or pick a frame

03 / Craft

Brendon behind a cinema camera
01

Film
Director

Music videos, commercials, documentaries and dance films. Stories told through movement, edited to a beat.

David Guetta · Amazon · Nissan · Expo 2020

See the work →
Brendon mid movement under a spotlight
02

Choreo­grapher

Movement for artists, brands and film. From stadium anthems to slow motion 8K product launches.

Sam Smith · Rod Stewart · Bebe Rexha · Renault

See the work →
Brendon in a broadcast control room
03

Creative
Director

Live shows, openings and ceremonies. Concept, staging, cast and camera, delivered as one vision.

Atlantis The Royal · Royal Variety · Louvre Abu Dhabi

See the work →

04 / About

Movement
is the story

Brendon Hansford is a film director, choreographer and creative director with more than 20 years in the industry.

He started as a dancer, and that instinct for rhythm runs through everything he makes. He has choreographed for Sam Smith and Normani, Rod Stewart, Rick Astley and Bebe Rexha’s official FIFA anthem. He has directed for David Guetta, Amazon and Nissan, and led the creative and choreography for the opening of Atlantis The Royal.

Today he is based between Hong Kong, Dubai and London, working across Asia, the Middle East and Europe. He knows these regions, their audiences and their crews, and builds work that feels local and looks global.

Years of experience
20
+
Projects online
72
Bases
3
IMDb profile ↗
Brendon in an empty rehearsal studio at sunset
ID 001 · DIRECTOR

CAM 02 · REHEARSAL · BLOCKING PASS 3

“His knowledge of the camera and film craft all add to the magic he creates on set.”

Vaughan Arnell, Director

05 / Archive

The archive

72 projects

06 / Bases

Brendon on a neon lit street in Hong Kong at night

Hong Kong

22.3193° N, 114.1694° E

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Asia: Hong Kong, Singapore, Manila, Hanoi, Ho Chi Minh City and beyond.

Brendon on a Dubai rooftop at blue hour

Dubai

25.2048° N, 55.2708° E

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The Middle East: UAE, Saudi Arabia and the wider Gulf.

Brendon on a London street at blue hour

London

51.5072° N, 0.1276° W

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Europe: London, the UK and across the continent.

07 / Testimonials

“The energy Brendon brings is priceless. He is nonstop at full power until the end of the longest of days.”

Vaughan Arnell, Director

“Brendon was fantastic to work with. Professional and dedicated, he worked incredibly quickly to get everything done on a very tight schedule.”

Sarah Morris, Head of Production, Scorch London

“An absolute pleasure to work with.”

Marian Mikhail, MJZ

08 / Contact

Let’s makesomethingthat moves.