BRENDON HANSFORD CREATIVE, FILM DIRECTOR & CHOREOGRAPHER

At the grand unveiling of Fit N Glam, an all-female gym situated in the upscale Dubai Hills Mall, I embraced the mantle of both the Creative Director and Choreographer. Challenged to produce the most spectacular gym opening ever witnessed, our execution went above and beyond. 
We transformed the venue into an immersive theatre of motion, initiating with a dramatic curtain drop, leading to dancers enchantingly appearing in windows and culminating in a high-energy performance within. Highlights included cutting-edge choreography on reformer pilates benches, breathtaking acrobatics in the monkey gym, a futuristic cyberpunk routine in the HIIT room, glowing dancers illuminating the cycle room, and a rousing performance from an all-female band climaxing in a flashmob. As critics noted, we truly "raised the standard of entertainment in Dubai". These performances are nothing short of cinematic masterpieces.